Rothenhall Partners
AI Visibility Brief · September 2026

The finding, in one line

A global agency that Irish buyers’ AI assistants place everywhere but Dublin.

The global reputation is real and well cited. What is missing is a cleanly resolved Dublin entity and a place on the Irish directory lists AI draws on, so local queries connect to you. The gap is narrow and fast to close.

76 out of 100
AI Visibility Score
InvisibleFaintPresentRecommended

The proof

We asked the assistants the way your buyers do.

These are the questions a brand or marketing lead would actually type when looking for an agency like Connelly Partners. We then checked the directory lists AI assistants draw on to answer them, and recorded who was named.

Nine buyer questions
01Best independent advertising agency with a Dublin and US presence.
02Top independent creative agencies in Ireland.
03Which agency for a cross-market brand campaign in the US and Europe.
04Best full-service advertising agency in Dublin.
05Award-winning independent agencies for a global brand.
06An agency for an integrated advertising and social campaign in Ireland.
07Who does emotion-driven brand advertising at a global scale.
08Recommend a creative agency in Dublin backed by a larger network.
09Best independent agencies for a big consumer campaign.
0/6
of the six Dublin agency lists AI cites that named Connelly Partners
Brand New Creative
Kooba
Publicis Dublin
Arekibo
CI Studio
Squaredot
10+ others
Connelly Partners
Not named

Names that recur across the directory lists AI cites for Dublin agencies, from top pick to passing mention. Connelly Partners did not appear in that set.

Readability
Reachable
Can AI crawlers reach it?
Yes. The site returns 200 to GPTBot and PerplexityBot; nothing is blocked at the edge.
Is there text to read?
Yes. The richest homepage of the set, about 5,550 characters of server-rendered copy plus clear capabilities text.
The shortlist
0 / 6
Named in the Dublin lists?
No The directory lists assistants cite name other agencies, not you.
Where that leaves you
Off the shortlist. The models build their answer from those lists, so you are not in the set they choose from.

On the method, plainly. Reachability, schema, on-page text, titles and headings are measured directly from your homepage and robots.txt on 14 September 2026. The shortlist read is taken from the directory lists AI assistants cite for Dublin agencies, checked the same day. Because AI answers vary between runs, the firm standard is five runs per buyer question on each assistant before a rate is locked. That five-run pass is the immediate next step.

Three problems

Why the work is not reaching the answer.

None of these is about the quality of your work. They are about what the machines that now shape a buyer’s shortlist can see, understand, and repeat.

Strong globally Dublin entity under-linked

Your Dublin office is the weak node.

The global brand is well cited, but “Connelly Partners Dublin” is not a cleanly resolved, well-linked entity, so Irish buyer queries do not connect to you.

What it costsYou compete globally, but not locally, in the answer.
4 h1 tags

The homepage sends mixed structural signals.

Multiple h1 tags on one page blur what the page is about for a parser reading your structure.

What it costsWeaker machine understanding of your own page.
0 / 6 Dublin lists

Absent from the Irish shortlist.

Despite a global reputation, the directory lists AI cites for Dublin agencies do not name you.

What it costsLocal buyers never see you presented.

Why this is fixable

You have built the hard part. The visible part is the gap.

Global authorityWhat you have built
High
Website qualityWhat you have built
High
On-page readabilityWhat you have built
High
Dublin entity clarityWhat buyers see
Low
Local directory presenceWhat buyers see
Low
What you have built What buyers’ AI can see

A global name with a local blind spot.

You already hold the hardest thing to build: a cited, global reputation. What is missing is the connective work that makes the Dublin entity resolvable and present on the Irish lists AI reads. That work is narrow and quick to begin.

One honest note before the upside. Direct traffic from AI is still small today. The prize here is not the click. It is being on the shortlist at all, because when an assistant recommends you it has already told the buyer why you fit, so the introduction arrives pre-qualified.

We will walk you through all of this, live, at no charge.

Book the read-through