Rothenhall Partners
AI Visibility Brief · September 2026

The finding, in one line

The best machine-readable identity here, that almost nobody cites yet.

Your structured data is the strongest of the seven, so AI can already tell who and where you are. What is missing is the off-site corpus, the directory and press citations that turn a clear identity into a recommendation.

69 out of 100
AI Visibility Score
InvisibleFaintPresentRecommended

The proof

We asked the assistants the way your buyers do.

These are the questions a brand or marketing lead would actually type when looking for an agency like Headcase. We then checked the directory lists AI assistants draw on to answer them, and recorded who was named.

Nine buyer questions
01Best advertising agency in Dublin for a national brand campaign.
02Top independent creative agencies in Ireland.
03Which Irish agency should we hire for a brand relaunch.
04Best full-service marketing and advertising agency in Dublin.
05Award-winning creative agencies in Ireland.
06An Irish agency for an integrated advertising and social campaign.
07Who does the sharpest brand and advertising creative in Ireland.
08Recommend a creative agency in Dublin for a mid-sized company.
09Best agencies in Ireland for a big consumer campaign.
0/6
of the six Dublin agency lists AI cites that named Headcase
Brand New Creative
Kooba
Publicis Dublin
Arekibo
CI Studio
Squaredot
10+ others
Headcase
Not named

Names that recur across the directory lists AI cites for Dublin agencies, from top pick to passing mention. Headcase did not appear in that set.

Readability
Reachable
Can AI crawlers reach it?
Yes. The site returns 200 to GPTBot and PerplexityBot; nothing is blocked at the edge.
Is there text to read?
Yes. Server-rendered, with a sharp, quotable line: “Strategy decides what is true. Creative makes it real.”
The shortlist
0 / 6
Named in the Dublin lists?
No The directory lists assistants cite name other agencies, not you.
Where that leaves you
Off the shortlist. The models build their answer from those lists, so you are not in the set they choose from.

On the method, plainly. Reachability, schema, on-page text, titles and headings are measured directly from your homepage and robots.txt on 14 September 2026. The shortlist read is taken from the directory lists AI assistants cite for Dublin agencies, checked the same day. Because AI answers vary between runs, the firm standard is five runs per buyer question on each assistant before a rate is locked. That five-run pass is the immediate next step.

Three problems

Why the work is not reaching the answer.

None of these is about the quality of your work. They are about what the machines that now shape a buyer’s shortlist can see, understand, and repeat.

Best schema of the seven

Your machine identity is the strongest here.

Organization and ProfessionalService data with a contact point, postal address and geo-coordinates. AI can already resolve who and where you are, a rare head start.

What it costsA foundation most of your peers simply do not have.
Thin corpus few citations

Almost nobody vouches for you off-site.

The directory and press footprint is light, so models have little third-party evidence to cite when they build a shortlist.

What it costsGood plumbing, but little flowing through it.
Name collides

“Headcase” is a common word.

The name competes with slang and film titles, adding resolution noise where you want certainty.

What it costsAmbiguity in the one place you want to be clear.

Why this is fixable

You have built the hard part. The visible part is the gap.

Machine identityWhat you have built
High
Website qualityWhat you have built
High
On-page readabilityWhat you have built
High
Off-site corpusWhat buyers see
Low
Name distinctivenessWhat buyers see
Low
What you have built What buyers’ AI can see

Built for the machines, unknown to them.

This is an enviable position: the technical identity is done and done well. What remains is the off-site work, directory profiles and press, that gives an assistant a reason to name you. It builds on a base most agencies are missing.

One honest note before the upside. Direct traffic from AI is still small today. The prize here is not the click. It is being on the shortlist at all, because when an assistant recommends you it has already told the buyer why you fit, so the introduction arrives pre-qualified.

We will walk you through all of this, live, at no charge.

Book the read-through