Javelin AI Visibility Brief

The proof

We asked the assistants the way your buyers do.

These are the questions a brand or marketing lead would actually type when looking for an agency like Javelin. We then checked the directory lists AI assistants draw on to answer them, and recorded who was named.

Nine buyer questions

01Best advertising agency in Dublin for a national brand campaign.

02Top independent creative agencies in Ireland.

03Which Irish agency should we hire for a brand relaunch.

04Best full-service marketing and advertising agency in Dublin.

05Award-winning creative agencies in Ireland.

06An Irish agency for an integrated advertising and social campaign.

07Who does the sharpest brand and advertising creative in Ireland.

08Recommend a creative agency in Dublin for a mid-sized company.

09Best agencies in Ireland for a big consumer campaign.

0/6

of the six Dublin agency lists AI cites that named Javelin

Brand New Creative

Kooba

Publicis Dublin

Arekibo

CI Studio

Squaredot

10+ others

Javelin

Not named

Names that recur across the directory lists AI cites for Dublin agencies, from top pick to passing mention. Javelin did not appear in that set.

Readability

Reachable

Can AI crawlers reach it?

Yes. The site returns 200 to GPTBot and PerplexityBot; nothing is blocked at the edge.

Is there text to read?

Yes, about 2,040 characters server-rendered, but the summary lines a model reads first are missing.

The shortlist

0 / 6

Named in the Dublin lists?

No The directory lists assistants cite name other agencies, not you.

Where that leaves you

Off the shortlist. The models build their answer from those lists, so you are not in the set they choose from.

On the method, plainly. Reachability, schema, on-page text, titles and headings are measured directly from your homepage and robots.txt on 14 September 2026. The shortlist read is taken from the directory lists AI assistants cite for Dublin agencies, checked the same day. Because AI answers vary between runs, the firm standard is five runs per buyer question on each assistant before a rate is locked. That five-run pass is the immediate next step.

Three problems

Why the work is not reaching the answer.

None of these is about the quality of your work. They are about what the machines that now shape a buyer’s shortlist can see, understand, and repeat.

No meta description

Your homepage does not describe itself.

There is no meta description, and the title is a generic “Home - Javelin”. The two lines AI reads first are empty or unhelpful.

What it costsA weak first impression to every machine that visits.

11 h1 tags

The page shouts eleven headlines at once.

Eleven h1 tags on a single page blur what the page is actually about for a parser.

What it costsConfused machine understanding of your own homepage.

0 / 6 Dublin lists

Absent, and hard to place.

“Javelin” collides with the sport, the missile and the car, and the directory lists AI cites do not name you.

What it costsNeither found nor easily identified.

Why this is fixable

You have built the hard part. The visible part is the gap.

Creative workWhat you have built

High

Server-rendered siteWhat you have built

High

Meta & titlesWhat buyers see

Low

Heading hygieneWhat buyers see

Low

Directory presenceWhat buyers see

Low

What you have built What buyers’ AI can see

The fundamentals are the fix.

Nothing here is deep or expensive. A real title, a meta description and a single h1 repair the first thing every AI reads, and disambiguating the name does the rest. These are days of work, not months.

Good work behind a homepage that does not describe itself.