Notes on becoming the company the AI recommends.

Your Onboarding Has a Setup Completion Rate. Does It Have a Time-to-Value Rate?

Setup completion shows that onboarding steps are done. Pair it with a meaningful first-value milestone, time to value, and cohort-level attainment.

RevOps or GTM Engineer? Diagnose the Bottleneck Before You Hire

How to Appear in Google AI Overviews: B2B Checklist (2026)

AEO vs GEO vs SEO: What's the Difference in 2026?

SEO gets you ranked. AEO gets you cited. GEO gets you recommended. Definitions, differences, and what B2B teams should prioritize in 2026.

What Is a GTM Engineer? The New AI-Era Go-to-Market Role

A GTM engineer builds and automates the systems a go-to-market motion runs on. What the role covers, how it differs from RevOps and sales engineering, and whether your team needs one yet.

GTM in the AI Era: Why Your Go-to-Market Motion Has to Change

A growing share of buyers now shortlist vendors inside an AI answer before a traditional funnel ever sees them. What that changes about entity clarity, content, measurement, and each GTM strategy type.

How to Appear in ChatGPT: The Technical Playbook for B2B Brands

ChatGPT mentions brands 3.2x more often than it cites them, and only 3 to 4 brands survive per response. Here is the technical playbook for getting your B2B brand into those answers.

The Real Cost of Splitting GTM Across Multiple Agencies

Fractional CMO Comparison: Which Model Actually Fits Your Stage

Agentic Marketing Explained: Be the Brand AI Recommends

Agentic marketing is when AI agents run campaigns to a goal you set. Buyers now ask, agents shortlist. Here is the operator definition, 5 pipeline use cases, and a 90-day plan to be recommended.

How to Measure AI Search ROI When 93% of Sessions Never Click

How to measure AI search ROI when last-click shows nothing: a three-layer chain from citation share to pipeline, with windows, holdouts and honest ranges.

How AI Is Changing B2B Discovery in India: From Google Search to AI Shortlists

Indian B2B buyers now shortlist vendors inside AI answers, not Google links. How discovery changed across ChatGPT, Perplexity and AI Overviews, with 2026 data and six fixes to get cited.

We Asked 6 AI Engines the Same Buyer Question. We Got 6 Different Markets.

We ran one buyer question — which firm to shortlist for a GTM + RevOps + AI-search operating partner — through six AI engines. Google AI and Perplexity answered with venture capital firms. ChatGPT, Copilot, Grok and Claude answered with agencies. No provider showed up in all six. The failure isn't ranking — it's legibility.

What Is AEO? Answer Engine Optimization Explained (2026)

The 2026 guide to fractional GTM operating partners

How to Rank in Perplexity When Everyone Optimizes for ChatGPT

Teams optimizing only for ChatGPT write comprehensive guides. Perplexity cites fresh, table-structured, 40-word answers with explicit sources. Here’s how to win the engine that actually shows its citations — and the pipeline behind it.