Case studies
Proof, not claims.
Credibility with funds and founders is earned through demonstrated results, not paid advertising, and not adjectives. Our marketing is the work itself: every engagement documented as a rigorous before-and-after.
The anatomy of a case study
What every documented engagement captures.
A case study is only proof if it can be checked. Ours follow the same structure every time, so the result speaks for itself.
Baseline
Where you start: AI citation share, pipeline, conversion, and the state of the RevOps data, captured before a single change is made.
Intervention
Exactly what we did, in what order, and why: the visibility work, the GTM shifts, the RevOps fixes, and the growth experiments that shipped.
Outcome
The after, measured against the baseline, not against a story. What moved, by how much, over what window.
Attribution
The line from work to revenue, including AI-driven discovery, traced through the CRM so the result is defensible to a founder or a fund.
What we move
The dimensions each engagement is built to change.
These are the measures we baseline on day one and report against throughout: the axes a Rothenhall case study is written along.
AI citation share
Presence across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Google Search, and Copilot for the queries that matter.
Qualified pipeline
Sourced and influenced pipeline, attributable to the engine we build.
Conversion rate
Movement through a funnel that is finally measured end to end.
Reporting integrity
A single source of truth a fund can read and trust.
Documented engagements
The proof, client by client.
Every engagement opens with the same diagnostic: a measured AI Visibility Score and the specific, reproducible reasons an assistant does or does not recommend the company. Read the full brief for any of them.
Creative AI studio, Dublin
Napkin
A silent CDN rule was turning away Perplexity, Claude and ChatGPT.
A strong studio, invisible to AI search. The diagnostic found the crawlers blocked at the network edge, an entity collision with a US tool of the same name, and no presence on the lists assistants cite. Three fixable problems, one they could not have known without us.
AI wellbeing app
BetterWaves
A real app with almost no web footprint to be found by.
A new app the assistants could not surface: no marketing site, a colliding name, and absent from every best-app guide. The diagnostic mapped the exact first moves to go from invisible to found.
Technology operating partner
DayOne Technologies
AI visibility up 7 points and 3 new qualified leads from phase one.
A capable firm whose content sat behind JavaScript the AI crawler cannot run, and whose name was ambiguous. We declared the entity, fixed the structured data, and earned list placements. Phase one lifted AI visibility and sourced three new leads. The audit flags rendering as the next unlock.
Napkin and BetterWaves engaged for the diagnostic. DayOne Technologies engaged for the diagnostic and the first phase of remediation; the movement shown reflects that engagement against the baseline captured at kickoff.
In their words
What clients say.
A competitive scan
The same method, run across a market.
To show the framework in the wild, we ran the AI Visibility diagnostic, unprompted, across seven Irish and global creative agencies on a single day. None is a client, and every score is measured from public pages. The pattern held: not one was blocked from AI, and not one appeared in the shortlist an assistant builds for “best agency in Dublin”.
Connelly Partners
Global · Boston, Dublin
Strong globally, absent from the Dublin shortlist.
Headcase
Strategy & creative · Dublin
The best schema of the seven, few citations yet.
An unsolicited scan of public websites, shown to demonstrate the method. These seven are not client engagements.
Working with Rothenhall
Your company could be the next brief.
Rothenhall works with a small number of startups and portfolio companies at a time, so each gets a senior operator’s full attention, and every engagement is documented as proof. We are taking on a few new briefs. If you want in, the capacity is worth taking.