Pricing
Choose how much of the work we run.
Rothenhall is the operator. Begin by finding out where you stand, then climb only as far as you need. Every step says exactly what is in it, and what is not.
Start here
Find out where you stand.
Every engagement begins with a baseline, so every change after it is measured against something real.
One-time · Diagnostic
Each depth includes the one before it.
- 50
- Prompts tested
- 2
- AI platforms
- 3
- Service locations
- 30 days
- Content plan
Platforms: ChatGPT, Gemini. The content plan is ideas and direction, not produced content.
- Technical audits: performance, SEO, structure
Focused Diagnostic
$950one-time + tax
Is the site sound, and do AI engines name you?
Credited in full if you sign an operating tier within 30 days.
Not ready? Start with the free score
Operating tiers
Three levels of ownership.
Monthly, with fixed deliverables. The bars on each card show how much of each discipline we run: one bar is measured and tracked, two bars are run by us.
Foundation
Measure it properly, and keep the fixes moving.
$550/month+ tax
About 15 hours a month.
Best for: A company with its own team to execute.
Request a proposalCoverage
- AEO and GEO
- Go-to-market
- Revenue ops
- Growth
Included
- Monthly AEO measurement on Cailyx, five or more runs per prompt
- Fix Plan tracking, each fix tested on the live site
- Weekly report
- One strategy call a month
Not included
- Content production
- Social management
- Website changes
Growth
Strategy and execution, run alongside your team.
$1,100/month+ tax
About 45 hours a month.
Best for: A team that wants a go-to-market partner, not a report.
Request a proposalCoverage
- AEO and GEO
- Go-to-market
- Revenue ops
- Growth
Included
- Everything in Foundation
- Positioning, ICP, messaging, funnel and channel plan
- Quarterly re-baseline of your AI visibility
- 12 to 16 content pieces a month across two channels
- Website change specifications for your developers
- Weekly call
Not included
- Embedded ownership of company KPIs
Operating Partner
A named operator who owns the number.
$2,600/month+ tax
About 90 hours a month.
Best for: A founder or fund that needs one accountable owner.
Request a proposalCoverage
- AEO and GEO
- Go-to-market
- Revenue ops
- Growth
Included
- Everything in Growth
- A named operator accountable for agreed KPIs
- Off-site citation work: comparison tables, communities, listings
- Partnerships and sales enablement
- Short-form video, two pieces a month
- Monthly review with the founder or fund
Not included
- Paid media spend (billed at cost, separately)
Build your engagement
Take only what you need.
Choose a tier, then add single modules. The estimate updates as you go.
1. Choose a tier
Click any card to select it. Click again to clear.
2. Add modules, if you want them
Social channel management
$150 per channel, per month
Blog engine, four posts
$250 per month
Short-form video
$320 to $750 per piece, one-off
Extra AI engine or region in measurement
$75 per month
3. Choose how you pay
Your estimate
- Growth
- $1,100
Monthly
$1,100/month
First three months
$3,300
An estimate, not a quote.
One-off projects
A single document, at a fixed price.
For a team that needs one piece of thinking and will run it themselves.
Positioning and ICP workshop
$750
A defined position, ideal customer and message hierarchy, agreed in one working session.
Ask about this →Competitor analysis
$550
Who you really compete with for the buyer, how they reach them, and what to take from it.
Ask about this →Site structure review
$600
Site map, page roles, links, components and technical set-up, with a ranked fix list.
Ask about this →Funnel plan
$450
Reach, capture and convert, with the assets, channels and measures for each stage.
Ask about this →Founding Partner Programme
30% off for three months, in return for proof.
We take a small number of early clients at 30% off list for the first three months, on a quarterly or yearly plan, in place of that plan’s own discount. In return we document the work as a before-and-after case study, with a testimonial from you. The baseline is captured on day one, so the result is checkable.
What happens next
From your first message to day one.
No sales sequence and no surprises. Here is exactly what follows when you get in touch.
You tell us what you need
Pick a tier and any modules above, or just describe the problem. Your estimate comes with you.
A senior operator replies
A short, honest read on where the biggest gains likely are, not a sales sequence.
You get a proposal if it fits
A Statement of Work with the deliverables, the dates and the fees. Nothing starts without it.
Work begins from a baseline
We measure on day one, so every change is checkable.
Questions
Before you choose.
Do I need everything on this page?
No. Most clients take one tier, and some take a single add-on or project. The tiers fix what is included, so you know the scope, and the add-ons let you add one thing without moving up a level.
How much does AEO cost?
Monthly operating work starts at $550, and a one-time Diagnostic at $950. Each tier above lists exactly what it includes. Agency quotes vary widely, so compare the deliverables line by line, not the headline.
AEO agency, fractional operator or an in-house hire?
An in-house hire gives you one person full time. A fractional operator gives you senior judgement for a set number of hours, without the salary and ramp-up. We run AEO, go-to-market and revenue operations under one owner, so you do not coordinate three vendors. If you already have a strong marketing lead, Foundation usually fits better than Operating Partner.
How long until we see results?
AI engines usually take 30 to 60 days to reflect changes, so the first measured movement typically shows in the second or third month. We set a baseline on day one and report rates across repeated runs, so the change is checkable and not a single lucky answer.
What do you need from us to start?
One point of contact, one person who approves work, accurate facts about your business and platform access through each tool’s own permissions. We research your market first and ask only for what we cannot find ourselves. We never ask for shared passwords.
Where do Cailyx and Motion fit in?
Cailyx and Motion are our own platform. Cailyx measures how AI engines describe you, audits your site and tracks every fix until it is verified. Motion is our social studio and is not open yet. Today our team runs Cailyx for you and reports the results. Direct client access to both will follow later.
Can you promise a ranking or a result?
No. AI answers vary by engine, region and day, so we report rates across repeated runs, never a single position.
Can I change plans or cancel?
Yes. After the first three months an operating tier can move up or down, or end, at the end of any month with 30 days written notice.
Not sure which fits?
Start with the Diagnostic. The rest follows from the evidence.
Tell us about your company. A senior operator replies with a short, honest read, and a proposal only if it is a genuine fit.