Services
One operator across the whole revenue stack.
Rothenhall is a fractional operating partner for AI-era growth. We start from the evidence, name every deliverable, and run the work on our own platform.
What we cover
Four disciplines, run as one system.
AI visibility without revenue operations cannot be measured, and revenue operations without a growth engine has nothing to measure. One owner keeps them joined.
AEO · GEO
AI visibility
Being named and cited by answer engines. Entities, structured content and third-party citations, measured as rates across repeated runs.
GTM
Go-to-market
Positioning, ICP, messaging and the channel plan, adapted to your product, market and stage.
RevOps
Revenue operations
Tracking, attribution and reporting, so every result ties back to pipeline you can see.
Growth
Growth operating
The running acquisition and conversion work, owned and iterated week over week.
How an engagement runs
Evidence first, then a plan, then the work.
The documents below are what you actually receive. A tag on each one shows which tier includes it, and each is adapted to your company, industry and stage.
Timing is typical for Growth and Operating Partner. Foundation starts measuring in week one and does not include the Decide stage. Your Statement of Work sets the dates. Compare the tiers
Diagnose
We read where you stand before we recommend anything: how answer engines describe you, how your site is built, who you really compete with, and where the buyer drops out.
- Onboarding brief, tailored to your businessAll tiers
- AEO visibility baselineAll tiers
- Fix Plan, with each fix tracked to doneAll tiers
- Site structure reviewGrowth and up
- Competitor analysisGrowth and up
Decide
The evidence becomes a position. Who you are for, what you say, which channels earn their place, and what to measure.
- Positioning and ICPGrowth and up
- Messaging hierarchyGrowth and up
- Funnel plan with measuresGrowth and up
- Channel and content plan, 90 daysGrowth and up
Operate
We run the plan with you, each deliverable tested against a written definition of done, and reported every week.
- Weekly reportAll tiers
- Fixes verified on the live siteAll tiers
- Content, citations and website specificationsGrowth and up
- Monthly review with the founder or fundOperating Partner
Compound
Results feed the playbook. Scope is reset each quarter against what moved, so the next cycle starts further ahead.
- Quarterly re-baselineGrowth and up
- Updated plan and prioritiesGrowth and up
- Case studyWhere agreed
Working together
You know your business. We do the research.
Every company is different, so we do not send one list to everyone. We study your market first, then ask only for what we cannot find.
From you
- One point of contact and one approver, with an agreed turnaround
- Facts about your business: products, customers, pricing and proof
- Permission to name customers and use figures
- Platform access for your site, analytics and social accounts, given by permission and never by shared password
- A short founder note on why you exist and what a good year looks like
From us
- Research on your market, competitors and answer-engine presence before we ask you anything
- A request list built for your business, not a generic form
- A check of what you send against what we found, flagging anything that does not match
- Every deliverable with a written definition of done
- Claims stated as rates and ranges, with no promises about rankings
The platform
The work runs on our own platform.
Cailyx measures how AI describes you, audits your site and tracks every fix until it is verified. Motion, our social studio, joins it when it opens. Our team runs Cailyx for you, and you see the results in the weekly report. Direct client access to both will follow later.